Online reviews? They’re important. It plays an essential role in influencing potential customers. Studies show that over 70% of consumers trust online reviews as much as personal recommendations.
Customers rely heavily on reviews when they’re looking for new products or services. It’s basic social proof psychology – if other people are doing it, it must be good, right? So businesses should invest time in getting more reviews and design their websites to make the most of them.
Showcasing it needs proper website design. Consumers hate when you overuse it and annoyingly over-promote your product. Very well-designed websites use customer reviews in an unobtrusive way that actually helps the user. Web design agencies have trained professionals that help you use customer reviews to your advantage in the design. They craft the layout of your website in a way that is visually appealing and highlights the reviews in an effective way.
How to Utilize Online Reviews To Your Advantage
When it comes to promoting your online evaluations, you must walk a fine line. On one side is being too subtle with your review strategy. This might make potential customers think you don’t have enough happy customers. On the other side is plastering your website with review stars and customer quotes. It can come across as desperate or even fake. The key is to look for the happy medium that will work best for your business.
Customer Testimonial
When you think about customer reviews and how to use them, the first thing that probably comes to mind is customer testimonials. Customer testimonials are short statements from satisfied customers who praise your product or service. They can be as simple as a one-line sentence or two or as long as a paragraph.
Testimonials work well on your website because they provide social proof that your product or service is good. They are also easy to add to your site and can be placed in strategic locations to maximize their impact. Make sure your testimonials include:
- A photo of the customer
- The customer’s title or profession
- Link to website or social media profile
Client Highlights
If you have a lot of happy customers, it can be tough to choose which ones to feature on your site. A great way to get around this is to create a client highlights section. Share it through video in the form of customer testimonials which is more effective.
Add visual elements like photos and logos to make it more engaging. It boosts the visibility of happy customers, but it also helps with SEO. When potential customers see that you have worked with well-known brands, it adds to your credibility.
Website Widget
A widget is a small component of content that you can add to your website. It is generally used to display additional information that is not essential to the page’s main content.
You can utilize a widget to display your most recent reviews or your best-rated products when it comes to customer reviews. This is a great way to ensure potential customers see your positive reviews as soon as they land on your site. Also, you need to keep specific things in mind of what not to do in website design.
Review Badges
Review badges are small images that you can add to your site to show off your positive customer reviews. They usually include the name of the review site and your rating on that site. It also includes a link to the full review. Now easily leverage the power of customer reviews by adding review badges to your site.
Badges are a great way to show off your positive customer reviews and build trust with potential customers. They are also easy to add to your site and can be placed in strategic locations to maximize their impact.
Featured Reviews
Another great way to use customer reviews on your site is to feature them prominently on your home page or product pages. It is a great way to show potential customers that you have happy customers and that your product/service is of superior quality.
From a SERP perspective, featuring reviews prominently on your site can also help you stand out from the competition. When potential customers see that you are actively promoting your positive customer reviews, it will help you build trust and credibility.
Bottom Line
Reviews act as a wonderful way to build trust and credibility with potential customers. By featuring customer reviews prominently on your site, you can increase your conversion rate and boost sales. But where you need to place it and how you need to design it matters a lot. No one can help you better than web design company qualified professionals. They work wonders for your business.
Get in touch with the professionals and take your business to the next level.
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